Delta Capita Roundtable
16 September 2016 | Singapore
Easel display (1.8 m x 1.7 m)
Delta Capita, a boutique consulting firm, came to us with the twin goals of branding themselves in Asia - and for a piece of office art that outlasts it’s purpose as a time-based visual summary - at their inaugural roundtable discussion on digital transformation.
From the creative brief of a fishbone diagram, we created a blue-ocean strategy inspired seascape: complete with quote bubbles on Singapore’s fin-tech industry, mirrored after Delta’s logo; ocean creatures alluding to diverse stakeholders (e.g. regulators are jellyfish who sting rule-breakers); and a gargantuan whale to turn a mind-map technique into lush imagery.