Delta Capita, a boutique consulting firm, came to us with the twin goals of branding themselves in Asia — and for a piece of office art that outlasts it’s purpose as a time-based visual summary — at their inaugural roundtable discussion on digital transformation.

From the creative brief of a fishbone diagram, we created a blue-ocean strategy inspired seascape: complete with quote bubbles on Singapore’s FinTech industry, mirrored after Delta’s logo; ocean creatures alluding to diverse stakeholders (e.g. regulators are jellyfish who sting rule-breakers); and a gargantuan whale to turn a mind-map technique into lush imagery.