In 2021, Idea Ink was tasked with synthesizing its annual report into a comprehensive and interactive microsite, inclusive of a clickable comic strip. We covered the project from start to end, designing web-page layouts and complementary illustrations, presenting the report in an easy-to-read format.
An intuitive and accessible user journey
Designed to simplify navigation
Achieves higher conversion rates
In 2021, we created 5 FinTech user journeys for students, job-seekers, PMETs, employers, and SMEs. Each link brings visitors to a personalised page illustrating their journey into FinTech and highlighting the courses most relevant to them.
Content that can be easily adapted and supplemented
Direct users to specific content using accessible links
Offers improved SEO and analytics
In January 2019, to celebrate Eastern Pavilion Shipping’s move to their new office, we spent three days on-site illustrating murals for their freshly renovated space. As a fun 2-week experiment, we later turned these illustrations and the timeline of 60 years of elaborate history into a fun interactive web story with interchangeable elements. You can experience this exciting journey for yourself here!
Improves user retention and engagement
Generates insight on users behaviour and preferences
Provides a unique user experience
