Money 20/20 Asia 2018

A space-themed sketch wall for an annual event discussing the future of money.

13 - 15 March 2018 | Singapore | Sketch Wall (10.8m x 1.8m)
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This annual event brings together the payments, FinTech, and financial services industries to discuss the future of money. Focusing on APAC, speakers share upcoming disruptions and trends, as well as different ways to leverage on existing business opportunities for companies to scale and innovate.

Money 20/20 Asia 2018 was space-themed, and elements of the solar system were used in the naming of talk venues, branding, and decoration. We reflected the same aesthetics in our visual motif, using black boards to mirror the appearance of space and bright markers to make our illustrated planets stand out.

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Idea Ink covered the tracks in Zodiac Room — Workshops. Capturing the key insights with our markers, our graphic recording was part of the interactive process between speakers and participants. The individual long boards were combined together in the lobby to form a 10.8m long sketch wall that provided a comprehensive overview of the sharings and discussions.