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Singapore FinTech Festival 2023

Illustrating a series of way-finding collaterals for Festival attendees, in a 60,000sqm hall.

2023 | Singapore | Way-Finding Collaterals

About Singapore FinTech Festival

The Singapore FinTech Festival is a global nexus where policy, finance, and technology communities converge. Designed to foster impactful connections and collaborations, SFF is a platform to explore the intersections of cutting-edge financial solutions, evolving regulatory landscapes, and the latest technological innovations.

In the hustle of Singapore FinTech Festival, attendees are often dashing from one FinTech talk session, to a networking session, all while trying to enjoy the 100+ booths and F&B stops.

To help attendees get to where they wish to go, we worked with the FinTech team to illustrate a series of way-finding materials for all to enjoy.

A statistical overview of Singapore FinTech Festival. Courtesy: Event Website

Our Work

(1) Festival Map

A fun take on a Disneyland style map, we adapted this in true FinTech style by sprinkling unique icons throughout the canvas. A carnival tent to represent the festival stage, a unicorn to represent SFF & TGS Startups, all enjoyable ways to symbolise this iconic FinTech Festival.

A festival attendee looking at the Festival Map at Singapore FinTech Festival.

(2) Way-finding Standees

The unique icons were repurposed onto standing way-finding arrows, that led audiences to where they wanted to go.

Way-finding Standing Arrows

(3) Hanging Way-finding Cubes

Look up at the sky! You can spot our illustrations on these hanging cuboid structures, aimed to help you locate your way in the massive Expo Halls.

Hanging way-finding structures at Singapore FinTech Festival.
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