Prudential: PRU Fintegrate

Brightening up an event booth with a live mural drawing.

14 November 2017 | Singapore | Mural

At Singapore FinTech Festival 2017, apart from the massive 20m super-hero themed wall, Idea Ink was also busy with Prudential’s PRU Fintegrate Partnership Programme booth!

The programme aims to foster greater innovation by collaborating with FinTech start-ups to develop more financial solutions at greater speed and scale. With our illustrators drawing live, we illuminated and livened up the space. The mural also served as a backdrop for the mini panels and interviews that happened at the booth!

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