Creating a visual brand — both physically and digitally.
Have a new place to brand, physically and digitally? Check out our fun work for Maxim's Group — the food conglomerate in Hong Kong running Starbucks, simplylife franchises and more! For trEATs, Hong Kong’s first cosmopolitan food market located at Swire Group’s swanky Cityplaza, we created two hand-drawn infographics — a physical glass mural illustrated on-site, and an animated digital map.
Combining movie references, historical facts, recipe processes, and plenty of irreverence, we augmented a beautifully woody restaurant with a glass infographic mural that gave context to amuse queueing foodies at delicious food stations!
From drinks to desserts to dim-sum, how does one navigate around a food paradise?
Idea Ink was tasked to create a digital floor-map, dicing up the area to help foodies locate various food stations at trEATs. Keeping the visuals consistent with the glass mural, we gave it a dash and dollop of fun by turning it into an animated GIF!
Now fear not and let the feast begin.