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Campaign360 by Haymarket Media

Powering through disruption with an AI portrait booth and graphic recording at Asia's leading marketing conference.

2024 | Singapore | Graphic Recording & AI Portraits

Idea Ink and joined a one-of-a-kind, two-day industry event at Singapore's Marina Bay Sands' Convention Centre focused on the power of disruption and owning the future of marketing and communications—especially in the era of artificial intelligence.

To add to the excitement, we provided a two part service:

1 - Manual Graphic Recording

Our team of on-site illustrators covered a total of 19 sessions on topics such as nurturing brand-agency trust, leading purposeful change through marketing, augmenting human connections with technological advancements, the future of privacy and data in advertising, differentiation in an AI-dominated world, customer loyalty, and more.

Idea Ink illustrator in action

The key learnings were displayed on a modular sketch wall and 3 sketch towers. After the event, they were packaged safely for transport and display at respective office spaces.

Sketch Wall (LEFT) and Sketch Towers (RIGHT) by Idea Ink Illustrations

Ever wondered how our modular sketch walls are prepared before each event?
  • Based on the event agenda, each board is carefully organised and primed with the session title, and event motif.
  • Our foam core boards are attached to a flat wall surface with velcro tape, to allow for easy removal before each session.
  • Once all the illustrations are complete, the modular sketch wall makes a great photo backdrop!
  • After the event, the boards are packed for your keeping, and a digitised copy will be sent.
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2 - AI Generated Portraits by

Against a backdrop of constant change and disruption, how can marketers continue to grow their brands efficiently while ensuring they maintain creative and strategic excellence, platform and channel relevance, and meaningful connections and engagement with consumers?

In alignment with topics on emerging tech such as AI, Robots, 5G, AR, XR, we brought our AI portraits for all attendees to enjoy.

Completed in 3 easy steps:

  1. Take or upload a photo
  2. Feed it through Thoth's AI portrait generator
  3. Scan the QR code to instantly save it on your mobile device!
Want to engage Idea Ink, Thoth, or both?
Submit a form HERE!