SingTel Group Learning Fiesta

Layering augmented reality onto an infographic wall to leave a lasting impression on attendees.

2022 | Singapore | AR Infographic Wall

In recent years, augmented reality (AR) has emerged as a game-changer in various industries, including marketing, education, and entertainment. Infographic walls are one of the many areas where AR is being applied to enhance user experience.

At the SingTel Group Learning Fiesta 2022, we proposed layering AR onto a hand-drawn infographic wall to enhance the learning experience of their staff. The walls were placed in the building's main lobby, and included AR overlays that could be accessed via smartphones or tablets.

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Our creative and tech team worked closely with the SingTel team to develop a design concept that incorporated SingTel’s brand elements and messaging into a visually stunning hand-drawn AR-infused infographic wall.

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Our augmented reality infographic walls combine the latest technology with traditional art techniques to create a visually stunning and interactive experience that your audience won’t forget. Tailored to the needs of SingTel Group, the infographics are hand-drawn, ensuring that each piece is one-of-a-kind and personalised to the brand. Instead of looking at static images, staff could interact with the content by manipulating, rotating, and zooming in on the images.

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Blur the line between digital and physical worlds with a dazzling display of creativity, technology and imagination that requires a blend of technical skills and artistic vision. Using a specialised software, our designers meticulously craft every detail of the filter, from the texture of a virtual graphic to the lighting and shadows that give it depth and realism.

Through multiple tests and refining, our designers carefully evaluated the filter’s performance, tweaking and adjusting until it’s perfectly optimised for the platform and device it will be used on.

Learn more about AR and our other Art x Tech solutions here!