The Institute of Banking and Finance (IBF): Infographic Mural

A panoramic office mural for a finance institution.

December 2019 | IBF office, Singapore | Infographic Mural

In December 2019, the office of The Institute of Banking & Finance (IBF) was livened up with our infographic mural highlighting the journey a professional or an employer in the financial industry can take. The ecosystem featured in the mural showcases the various organisations and resources we have in Singapore that provide support to these journeys.

IBF-wall_FA1_a.jpg

The mural is an adaptation of our infographic mural for Monetary Authority of Singapore (MAS) during SFF x SWITCH 2019.

Singapore FinTech Talent Ecosystem infographic mural for MAS’s booth during SFF x SWITCH 2019
Singapore FinTech Talent Ecosystem infographic mural for MAS’s booth during SFF x SWITCH 2019

To customise the mural for IBF, we refreshed it in the following ways:

  • We updated the mural with a lighter palette to brighten up the office space, keeping it airy and welcoming.
  • Green was used generously to echo IBF’s brand colour, contributing to a cohesive brand identity.
  • To fit the office wall dimensions, the mural was expanded from 7m to 12m.
  • Only the journeys of professionals and employers were featured to fit IBF’s client profiles.
No items found.

The mural was also infused with augmented reality to help users access relevant information faster. By scanning the QR codes corresponding to their profile (Employer/Professional), the applicable journey will be highlighted through pop-up elements on the user’s phone screen.

Screenshot+(423).png
20191220_144211.jpg