National Gallery Singapore: GalleryKids!

Supporting a leading visual arts institution’s efforts, both online and offline.

The online website and members’ portal GalleryKids! is National Gallery Singapore's contribution to nurturing a future generation that is passionate about the arts. In 2020, we helped to refresh the site’s appearance with key animated illustrations that drew inspiration from Southeast Asian artworks in the Gallery’s collection. Can you spot elements from iconic paintings such as Chen Wen Hsi’s Playful Gibbons (c. 1980s) and Liu Kang’s Life by the River (1975)?

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We also illustrated supporting graphics for other parts of the site, such as the member badges (see a selection below) rewarding children’s engagement on the site. We worked closely with creative technology agency Trinax to incorporate our visual assets into the site, creating an exquisite and educational experience for children and their guardians.

To provide a cohesive visual journey, our illustrated assets were adapted for a diverse range of purposes — EDMs, printable activity sheets, and default profile pictures for members.

In addition, we created a brochure for Keppel Centre for Arts Education that introduces the space and what visitors can expect. Pick one up the next time you are at National Gallery!

In 2021, the Keppel Centre for Arts Education underwent a major revamp, and we were very excited to contribute to this dynamic space’s new look. First, we incorporated key artworks from the National Collection to design a wall mural that would encourage children to be creative and imagine new possibilities in art. To do this, we once again drew inspiration from iconic paintings such as Chen Wen Hsi’s Playful Gibbons (c. 1980s) and Georgette Chen’s Lotus in a Breeze (c.1970). The artwork was also adapted into a colouring sheet for the children’s exploration!

Our second wall mural for the Keppel Centre for Arts Education was inspired by Liu Kang’s Life by the River (1975), and placed more emphasis on Nanyang-styled artwork and Singapore’s kampong heritage. As part of Keppel Centre’s immersive Mural Play! initiative, this mural includes various magnetic objects for children to move around and engage with as creative storytellers.

To see the work for yourselves, take your kids down to the Keppel Centre for Arts Education, which can be found on Level 1 of the Gallery’s City Hall Wing. Admission is free!